Association With Emm
Nothing is original. As the saying goes…’What happens over the pond today, will be replicated tomorrow in the UK’. Similarly, in media, ‘What’s happening in product advertising today, will be replicated tomorrow in recruitment media’. To this end, Media Intellect (MI) is looking to sucessfully take what product media consultancies have been doing for over 10 years in the product world, into the recruitment market today.
We are working closely with EMM International who has been in existence for over 10 years. EMM has worked with over 250 different advertisers in helping them get more out of their existing product budgets. They have gained valuable experience in almost every industry sector, working on both B2B and B2C brands and with many of the biggest advertisers in the world. In doing so, EMM has perfected many processes to be able to truly help their clients drive efficiencies across their media spend.
EMM’s findings over the last 10 plus years are that their committed and constructive criticism makes them an invaluable business partner, not only for the client, but also for the media agency. A goal we are keen to replicate at MI. EMM has earned respect from the agencies, an important factor when they ask agencies to work with them to introduce better solutions for their clients. EMM’s formidable growth is testament that they have successfully been able to help clients to measure and motivate agencies to perform better on their accounts. MI aims to take this hugely successful model and apply it to the recruitment market.