MEDIA INTELLECT

People

The management team at Media Intellect (MI) has an impressive insight into and understanding of the advertising media world whether it is competitive analysis, planning strategy or buying, campaign management, digital innovation, analytical data or ROI.

Mark Cartmel began his media career as a sales executive for a national newspaper and subsequently worked for more than thirty years within three major recruitment advertising agencies. This time involved developing his client service skills and handling some of the most prestigious advertising clients. Coupled with this was the introduction of new services to the evolving recruitment market. These services included: in the early 80’s establishing a small research function while working on a pharmaceutical project; while later on saw the need to unburden his current agency of vast amounts of administration and allow where applicable time to be spent servicing the client’s needs and so was created a business centre to allow efficiency of process advertisements while being mindful of cost. In 2005 he was responsible for establishing a media buying and planning business-a first in recruitment advertising. In his role as Media Director since early 90’s he was instrumental in all media relationships, campaign strategy and for all agency negotiations with key publishers for one of the top agencies.

Mike Roberts with well over twenty years experience on the publishing side, as well as working for the largest recruitment advertising agency in the world at the time – Mike comes with a wealth of knowledge and contacts within the recruitment media field. In his publishing roles, he has been responsible for negotiating with agencies over Volume Media Bonuses (VMB), rates and contract agreements. As General Manager of the largest internet cafe network in the world, he is well versed with the global demands of a global media owner. He fully appreciates the needs and goals of publishing houses be they traditional or digita, having help several key senior publishing roles. A well-known media figure it has been said that ‘he has forgotten more than most will ever know about recruitment media’ (Mark Lister, Sales Director, fish4jobs), his contacts and knowledge are invaluable in his role at MI.

Mark and Mike collectively understand clients and their desire to achieve best ROI whether off or online. They have firsthand knowledge of working across daily, weekly, monthly and annual recruitment journals. Their agency experience also includes exposure to all ambient recruitment channels from OOH options to Radio and TV. Having experienced the advent of the online revolution they have developed firsthand knowledge of working on/with some of the major generalist job boards as well as leading the launch of niche, vertical job boards,along with the arrival of social marketing opportunities in the recruitment mix.

The management team at RMM has an impressive insight into and understanding of the recruitment media world

With well over twenty years experience on the publishing side, as well as working for the largest recruitment advertising agency in the world at the time – Mike Roberts comes with a wealth of knowledge and contacts within the recruitment media field. In his publishing roles, he has been responsible for negotiating with agencies over Volume Media Bonuses (VMB), rates and contract agreements.

Mark Cartmel began his media career as a salesman for a national newspaper and subsequently garnered more than twenty years experience working in senior roles for major recruitment advertising agencies. He was responsible for the creation and launch of the first recruitment media buying house in the UK, as well as having the responsibility of running the main regional arm of one of the largest recruitment agencies in the UK. In his role as Media Director he has been instrumental in negotiating the ‘Volume Media Bonuses (VMB) for the agency, with all of the major publishers.

Mike and Mark understand and have excellent contacts across the largest as well as the key niche publishers, both off and online. They have first hand knowledge of working on daily, weekly, monthly and annual recruitment journals. Their backgrounds also include exposure to all ambient recruitment channels from OOH options to Radio and TV. Having experienced the advent of the online revolution they have developed first hand knowledge of working on some of the major generalist job boards as well as leading the launch of niche, vertical job boards.

The team have worked for, and with, a significant number of leading recruitment advertising agencies. They have been involved with the negotiation of some of the biggest recruitment contracts across national, regional and trade journals. As a result Mark and Mike have a very good understanding of what a good (and bad) deal with a publisher looks like.